Documentation

Overview

SendIt is an MCP (Model Context Protocol) server that enables AI assistants to publish content to social media platforms. Once connected, you can post to LinkedIn, Instagram, and more using natural conversation.

Authentication

SendIt uses API keys to authenticate your AI assistant. This ensures your social media accounts are only accessible by you.

Getting Your API Key

API Key Format

SendIt API keys follow this format:

sk_live_XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

Keys always start with sk_live_ followed by 32 characters.

Configuring Your AI Assistant

Once you have your API key, configure it in your AI assistant. See the platform-specific instructions below:

• Claude Desktop - Add to environment variables
• Claude.ai Web - Add Authorization header
• Gemini CLI - Add to environment variables
• Grok (xAI) - Add Authorization header
• ChatGPT - Add Authorization header

Tier Limits

API key limits depend on your subscription tier:

Upgrade at sendit.infiniteappsai.com/dashboard/billing

Quick Start

Get started in three simple steps:

Supported Platforms

Use these platform IDs in MCP tools (for example connect_x) and in REST endpoints like GET /api/v1/connect/{platform}, publish_content, and schedule_content.

Publishing

SendIt supports multiple content types across platforms.

publish_content

Publish content immediately to one or multiple platforms.

Parameters

• platforms - Array of platform IDs (e.g. ["linkedin"], ["instagram"])
• content - Content payload object
• content.text - Post caption/text (required)
• content.mediaUrl - Optional single media URL (image/video) or local path (TikTok)
• content.mediaUrls - Optional array of media URLs (carousels/multi-image)
• content.mediaType - Optional hint: image, video, or auto
• content.firstComment - Optional first comment (Instagram)
• content.boardId / content.boardName - Optional Pinterest board targeting
• content.platformSettings - Optional per-platform settings map (advanced)

Examples

"Post to LinkedIn: Just launched our new product! Check it out at example.com"

"Post this image to Instagram with caption 'Behind the scenes at the office'"
[Attach or provide image URL]

"Create an Instagram carousel with these 5 images about our company culture"
[Provide 2-10 image URLs]

Dashboard Features

The SendIt dashboard at sendit.infiniteappsai.com/dashboard provides additional features for composing and publishing content:

• AI Hashtag Suggestions - Get instant and AI-powered hashtag recommendations based on your post content
• First Comment - Automatically post hashtags as the first comment on Instagram for cleaner captions
• Pinterest Board Selector - Visual board picker to select exactly where your pin goes
• Platform Previews - See how your post will look on each platform before publishing
• Character Counters - Real-time character limits with platform-specific validation
• External URL Import - Paste Google Drive, Dropbox, OneDrive, or Box share links directly in the composer or media library. Links are automatically resolved to direct download URLs. Supports bulk paste (one URL per line) for importing multiple files at once.
• Upload Progress - Per-file progress bars shown during media upload with SHA-256 dedup to skip re-uploading identical files
• Save to Media Library - Toggle to permanently save uploaded media to your library when scheduling a post. Unchecked media auto-expires after 30 days.
• Direct Library Upload - Upload files or import URLs directly from the Media Library page without going through the composer

AI Content Generation

Generate platform-optimized content using AI. Analyzes your media and creates tailored captions, hashtags, and descriptions for each platform.

generate_content

Generate AI-powered content from media or prompts without publishing.

Parameters

• platforms - Target platforms for content generation
• mediaUrl - Optional URL to image or video for AI analysis
• prompt - Optional additional context or instructions
• generation - Optional generation settings object
• generation.tone - Optional tone: professional, casual, energetic, informative
• generation.style - Optional style: storytelling, promotional, educational, entertaining
• generation.callToAction - Optional call to action to include
• hashtags - Hashtag mode: on, off, or platform_auto
• strictAi - If true, fail when AI is unavailable instead of using fallback templates
• contentOverrides - Optional manual overrides for generated content (title, caption, hashtags)

"Generate social media content for this product video for LinkedIn, Instagram, and TikTok"
[Provide video URL]

publish_ai

Generate AI content and publish to platforms in one step.

Additional Parameters

• mediaUrl - Optional media URL for the post (image/video)
• mediaUrls - Optional array of media URLs (carousels/multi-image)
• mediaType - Optional hint: image, video, or auto
• prompt - Optional creative prompt for AI content generation
• generation - Optional generation settings (tone, style, callToAction)
• hashtags - Hashtag mode: on, off, or platform_auto
• strictAi - If true, fail when AI is unavailable instead of using fallback templates
• contentOverrides - Optional manual overrides (title, caption, hashtags)

"Create AI content from this video and publish to Instagram, TikTok, and YouTube Shorts"
[Provide video URL]

Platform Content Defaults

Scheduling

Schedule posts for future publication with automatic execution.

schedule_content

Schedule a post for a specific date and time.

Parameters

• platforms - Target platforms
• content - Content payload object (same shape as publish_content)
• content.text - Post caption/text (required)
• content.mediaUrl / content.mediaUrls - Optional media URL(s)
• scheduledTime - ISO 8601 datetime in UTC

"Schedule for tomorrow at 9am EST: Big announcement coming soon! Stay tuned."

get_scheduled_posts

View all pending scheduled posts.

"Show my scheduled posts"
"What posts do I have scheduled for LinkedIn?"

delete_scheduled_post

Cancel a scheduled post before it's published.

"Cancel my scheduled post with ID xyz123"

trigger_scheduled_post

Publish a scheduled post immediately instead of waiting.

"Publish my scheduled post xyz123 now"

Analytics

Track performance of your posts across all platforms.

get_analytics

Retrieve engagement metrics for your posts on a platform.

Metrics by Platform

* Instagram views only available for Reels/Videos. ** X impressions only for tweets <30 days old.

"Get my LinkedIn analytics"
"Show Instagram engagement for my recent posts"
"How are my TikTok videos performing?"
"Show X analytics"

Media Upload

Upload local images and videos to cloud storage for use in posts.

upload_media

Get a public URL for media. Required for Instagram, LinkedIn, Threads, and X when posting images.

Supported formats

• Images: JPEG, PNG, GIF, WebP (max 10MB)
• Videos: MP4, MOV, WebM (max 100MB)

1. "Upload this image from my desktop ~/Pictures/product.jpg"
2. [SendIt returns public URL]
3. "Now post that image to Instagram with caption 'New product shot'"

AI Assistant Upload Sessions

For users of Claude.ai, ChatGPT, and other web-based AI assistants, SendIt provides a seamless upload flow:

User: "Post this image to Instagram" [drags image into chat]
AI: "Click here to upload your image: [upload link]"
User: [Clicks link, uploads image in new tab]
AI: "Got it! Posting to Instagram..." [success]

"Post ~/Videos/product-demo.mp4 to TikTok with caption 'Check out our new product!'"
[No upload_media needed - SendIt handles it automatically!]

Dashboard App

The SendIt Dashboard is a full-featured web application for managing your social media presence. Access it at sendit.infiniteappsai.com/dashboard.

Dashboard Features

Platform Previews

The dashboard shows real-time previews of how your post will appear on each platform:

• Instagram - Feed post preview with profile picture and username
• Facebook - Page post preview with reactions and sharing
• LinkedIn - Professional post preview with engagement metrics
• X (Twitter) - Tweet preview with character count
• Threads - Thread post preview
• TikTok - Video post preview
• YouTube - Video/Shorts preview with title and description
• Pinterest - Pin preview with board selection

Team Features

Team and Agency plans include collaborative features:

• Team Workspaces - Shared accounts and content libraries
• Role-Based Access - Owner, Admin, Editor, and Viewer roles
• Audit Logs - Track who published what and when
• Client Management - Manage multiple brands (Agency plan)

Dashboard V2 API (Beta)

The Dashboard V2 API powers the next-generation dashboard experience. These endpoints live under /api/v2/* and return a standard response envelope.

{
  "success": true,
  "data": { "...": "..." },
  "meta": {
    "requestId": "v2_...",
    "timestamp": "2026-01-01T00:00:00.000Z",
    "pagination": {
      "hasMore": false,
      "nextCursor": "..."
    }
  }
}

Auth + Scope

• Auth: cookie session auth (same session as /dashboard)
• Team scope: pass team_id as a query parameter (omit for personal scope)
• Pagination: cursor-based with cursor + limit (default 25, max 100)

Core endpoints

Connecting accounts: Use POST /api/v2/accounts/connect for api_key/webhook/custom platforms. OAuth platforms redirect via /api/auth/:platform/start.

Claude Desktop

Connect SendIt to Claude's desktop application.

{
  "mcpServers": {
    "sendit": {
      "url": "https://sendit.infiniteappsai.com/mcp",
      "headers": {
        "Authorization": "Bearer sk_live_YOUR_API_KEY_HERE"
      }
    }
  }
}

Alternative: Environment Variable

You can also use an environment variable to keep your key out of the config file:

{
  "mcpServers": {
    "sendit": {
      "url": "https://sendit.infiniteappsai.com/mcp",
      "env": {
        "SENDIT_API_KEY": "sk_live_YOUR_API_KEY_HERE"
      }
    }
  }
}

MCP Apps (Interactive UIs)

SendIt supports MCP Apps - interactive HTML interfaces that render directly inside compatible AI hosts like Claude Desktop, VS Code, and other MCP Apps-compatible clients.

Available Apps

Supported Hosts

• Claude Desktop - Full MCP Apps support
• VS Code (Insiders) - Full MCP Apps support via Copilot integration
• Goose - Full MCP Apps support
• Postman - Full MCP Apps support

App Catalog

The App Catalog is a marketplace of installable mini-apps inside the SendIt dashboard. Each app extends your workflow with specialized tools for content creation, media management, link tracking, and team collaboration.

Browsing & Installing Apps

Navigate to Apps in the dashboard sidebar to browse the catalog. Click Install on any app to activate it. Installed apps appear in the sidebar for quick access and can be opened at /apps/{slug}.

Available Apps

Configuration

Some apps support per-user configuration (e.g., Content Calendar Pro default view). Configuration is stored per install and can be modified from within each app's settings panel.

Claude.ai Web

Connect SendIt to Claude's web interface using the remote MCP endpoint.

https://sendit.infiniteappsai.com/mcp

Bearer sk_live_YOUR_API_KEY_HERE

Gemini CLI

Connect SendIt to Google's Gemini CLI.

First, get your API key from sendit.infiniteappsai.com/login and your dashboard.

{
  "mcpServers": {
    "sendit": {
      "url": "https://sendit.infiniteappsai.com/mcp",
      "headers": {
        "Authorization": "Bearer sk_live_YOUR_API_KEY_HERE"
      }
    }
  }
}

Grok (xAI)

Connect SendIt to Grok using the xAI SDK.

First, get your API key from sendit.infiniteappsai.com/login and your dashboard.

from xai_sdk import XAI

client = XAI(api_key="xai-...")
response = client.chat.completions.create(
    model="grok-3",
    messages=[{"role": "user", "content": "Post to LinkedIn: Hello world!"}],
    mcp_servers=[{
        "url": "https://sendit.infiniteappsai.com/mcp",
        "headers": {
            "Authorization": "Bearer sk_live_YOUR_API_KEY_HERE"
        }
    }]
)

ChatGPT

Connect SendIt to ChatGPT for an immersive social media publishing experience. Use the ChatGPT App path for OAuth-based MCP integration.

ChatGPT App (Recommended)

The ChatGPT App integration provides an interactive in-chat experience with rich widgets for publishing, scheduling, analytics, and account management—all without leaving ChatGPT.

Features

• Interactive Widgets — Visual cards and carousels display results, account status, and analytics directly in chat
• One-Click Actions — Trigger follow-up actions like "View Analytics" or "Schedule Another" from widget buttons
• Real-time Status — See publishing progress and platform-specific results with live feedback
• Media Upload — Upload images and videos through a secure browser link, then publish instantly

Available Widgets

Setup Instructions

Canonical setup guide: https://sendit.infiniteappsai.com/documentation.html#chatgpt

To add SendIt as a ChatGPT App:

1. Open chatgpt.com and go to Settings → Apps
2. Click Add App and enter the SendIt MCP endpoint URL
3. Complete OAuth authorization when prompted
4. Start chatting! Try "Show my connected accounts" or "Post hello world to LinkedIn"

MCP Server URL

https://sendit.infiniteappsai.com/mcp

Canonical ChatGPT submission endpoint. Backward-compatible alias: /api/mcp/chatgpt. The full advanced endpoint remains /api/mcp.

For the always-current tool and platform matrix, use GET /api/v1/capabilities or MCP resource sendit://meta/capabilities.

Authentication

The ChatGPT App uses OAuth 2.1 + PKCE.

Authorization URL: https://sendit.infiniteappsai.com/oauth/authorize
Token URL: https://sendit.infiniteappsai.com/oauth/token
Registration URL: https://sendit.infiniteappsai.com/oauth/register
Metadata: https://sendit.infiniteappsai.com/.well-known/oauth-authorization-server

Custom GPT Actions (Alternative)

If you prefer using Custom GPTs, import the SendIt OpenAPI spec for REST API access:

https://sendit.infiniteappsai.com/api/openapi.yaml

REST API Base URL

https://sendit.infiniteappsai.com/api/v1

Authentication Header

Add this header to all API requests:

Authorization: Bearer sk_live_YOUR_API_KEY_HERE

Optional Integration Attribution Headers

For integration analytics and attribution, you can also send:

X-SendIt-Integration: openclaw
X-SendIt-Integration-Version: 0.1.0
X-SendIt-Skill-Pack: sendit-openclaw

REST API Endpoints

OpenClaw

Use the official @sendit/openclaw plugin to run SendIt social automation directly in OpenClaw with prefixed tools and a bundled orchestration skill pack.

Install Plugin

openclaw plugins install @sendit/openclaw

Authenticate

API key mode:

openclaw sendit auth login --mode api-key --api-key sk_live_YOUR_KEY

OAuth mode:

openclaw sendit auth login --mode oauth
openclaw models auth login --provider sendit

Run Health Checks

openclaw sendit auth status
openclaw sendit doctor

Install Skill Pack (Optional)

clawhub install sendit-openclaw

Tool Surface (75+ tools)

Core Tools (12)

• sendit_capabilities — Discover features, platforms, tool capabilities
• sendit_list_accounts — List connected social accounts
• sendit_connect_account — Get OAuth URL to connect a platform
• sendit_requirements — Get platform content requirements
• sendit_validate — Validate content against platform constraints
• sendit_upload_media — Upload local file or register media URL
• sendit_publish — Publish content immediately
• sendit_schedule — Schedule content for future publish
• sendit_list_scheduled — List pending scheduled posts
• sendit_trigger_scheduled — Publish a scheduled post immediately
• sendit_delete_scheduled — Cancel a scheduled post
• sendit_analytics — Fetch per-platform engagement analytics

Growth Tools (13)

• sendit_inbox — Unified inbox: list, get, reply, update_status
• sendit_listening — Social listening: keywords, mentions, alerts, summary
• sendit_campaigns — Campaign planning: list, create_plan, schedule
• sendit_brand_voice — Brand voice profiles: CRUD + set_default
• sendit_content_library — Content library: save, organize, retrieve
• sendit_approvals — Approval workflows: list_pending, approve, reject
• sendit_dead_letter — Failed post recovery: list, requeue
• sendit_bulk_schedule — Bulk CSV scheduling: template, validate, import
• sendit_webhooks — Webhook management: CRUD, test, events_catalog
• sendit_audit_log — Activity audit trail with filters
• sendit_ai_media — AI media generation: generate, status
• sendit_best_times — AI-recommended optimal posting times
• sendit_content_score — Content quality scoring (0-100)

Advanced MCP Tools (12)

• sendit_ai_draft_reply — AI-drafted reply for mentions
• sendit_ai_summarize_mentions — Mention clustering and summarization
• sendit_ai_generate_post_bundle — Multi-variant post generation
• sendit_ai_critique_post — AI critique and scoring for drafts
• sendit_unified_analytics — Cross-platform analytics dashboard
• sendit_anomaly_alerts — Engagement anomaly detection
• sendit_benchmark — Industry benchmark comparisons
• sendit_ads — Ad campaigns: accounts, campaigns, creatives, performance
• sendit_crm — Social CRM: conversations, replies, escalation
• sendit_agents — AI agent orchestration: invoke, monitor, policies
• sendit_workflows — Workflow automation: create, trigger, monitor
• sendit_connectors — External integrations: connect, health, execute

Connector Tools (7)

• list_connectors — List available connectors by category
• get_connector_capabilities — Get connector operations and auth strategy
• connect_connector — Authenticate and connect an external service
• disconnect_connector — Disconnect an external service
• get_connector_health — Check connector connection health
• execute_connector_operation — Run a connector operation
• list_connector_runs — List recent connector execution runs

Ads & Paid Media Tools (7)

• list_ad_accounts — List connected ad accounts
• create_ad_campaign — Create an ad campaign
• list_ad_campaigns — List campaigns with status filters
• create_ad_creative — Create ad creative content
• get_ad_performance — Get campaign performance metrics
• get_attribution_report — Cross-channel attribution report
• update_ad_campaign — Update campaign settings

Workflow Automation Tools (7)

• create_workflow — Create automated workflow with steps
• list_workflows — List workflows with status filter
• update_workflow — Update workflow configuration
• trigger_workflow — Manually trigger a workflow
• list_workflow_runs — List workflow execution history
• get_workflow_run — Get details of a workflow run
• delete_workflow — Delete a workflow

CRM & Conversation Tools (6)

• list_conversations — List social inbox conversations
• get_conversation — Get conversation thread details
• reply_to_conversation — Reply to a conversation
• update_conversation — Update conversation status/labels
• escalate_to_support — Escalate conversation to support
• get_conversation_analytics — Conversation response metrics

AI Agent Tools (6)

• invoke_agent — Invoke an AI agent with a task
• list_agents — List available AI agents
• get_agent_run — Get agent run status and output
• list_agent_runs — List agent execution history
• update_agent_policy — Update agent permissions and policies
• cancel_agent_run — Cancel a running agent

Dynamic Platform Connection Tools (32+)

Auto-generated connect_<platform> tools for each supported platform (e.g., connect_linkedin, connect_instagram, connect_tiktok). These generate OAuth URLs or accept credentials for token/webhook-based platforms.

n8n

Integrate SendIt with n8n to automate social media publishing in your workflows. n8n is a fair-code licensed workflow automation platform that lets you connect SendIt with hundreds of other apps.

Prerequisites

Before installing, get your API key by following the Authentication guide. You'll need a SendIt account and an API key (format: sk_live_...).

Installation

Install the SendIt community node in your n8n instance:

Method 1: GUI Installation (Recommended)

Method 2: NPM Installation

For manual installation or Docker setups:

# In your n8n custom directory
cd ~/.n8n/custom
npm install n8n-nodes-sendit

# Restart n8n
n8n start

Configure Credentials

Available Nodes

The SendIt package includes two nodes:

SendIt Node (Actions)

SendIt Trigger Node (27 Webhook Events)

Example Workflow

Here's a simple workflow that publishes a post when triggered:

// 1. Add a Manual Trigger or Schedule Trigger
// 2. Add the SendIt node
// 3. Select "Publish Post" operation
// 4. Choose platforms: LinkedIn, Instagram, etc.
// 5. Enter your post text
// 6. Execute the workflow

Connect Instagram

Link your Instagram account to start publishing.

Requirements

• Instagram Business or Creator account (not Personal)
• A Facebook Page linked to your Instagram account

Convert to Business/Creator Account

Connect to SendIt

Once you have a Business/Creator account, ask your AI assistant:

"Connect my Instagram account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Single Image Posts - Standard feed posts with one image
• Carousel Posts - 2-10 images in a slideshow format
• Reels - Short-form video (5-90 seconds for Reels tab eligibility)

First Comment Feature

Instagram's algorithm favors clean captions. Use the First Comment feature to automatically post your hashtags as the first comment instead of cluttering your caption.

When using the SendIt dashboard, enable "Add hashtags as first comment" to automatically move hashtags from your caption to the first comment after publishing.

Comment Management

SendIt can read and reply to comments on your Instagram posts through the Social Inbox. Comments are synced automatically and you can reply directly from the dashboard.

Direct Messages

SendIt can access your Instagram DM conversations for Business/Creator accounts. You can view conversations and send replies through the dashboard API.

Connect Facebook

Link your Facebook Page to start publishing posts, photos, and videos.

Requirements

• A Facebook Page (personal profiles are not supported)
• Admin or Editor access to the Page

Connect to SendIt

Ask your AI assistant:

"Connect my Facebook account"

SendIt will provide an OAuth link. Click it to authorize access and select your Facebook Page, then return to your AI assistant.

Supported Content Types

• Text Posts - Standard text updates to your Page
• Photo Posts - Single image posts
• Multi-Photo Posts - Up to 10 images in a single post
• Video Posts - Native video uploads
• Link Posts - Posts with link previews

Connect LinkedIn

Link your LinkedIn account to start publishing.

Requirements

• A LinkedIn account
• Permission to post on your behalf

Connect to SendIt

Ask your AI assistant:

"Connect my LinkedIn account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Text Posts - Standard text updates
• Image Posts - Posts with a single image attachment
• Video Posts - Native video uploads (up to 5GB, 10 minutes)

Connect TikTok

Link your TikTok account to publish short-form videos.

Requirements

• A TikTok account
• Videos hosted at a public URL (MP4, MOV, or WebM format)

Connect to SendIt

Ask your AI assistant:

"Connect my TikTok account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Video Posts - Short-form videos (3-600 seconds)

Video Requirements

Connect YouTube

Link your YouTube channel to upload videos and Shorts directly from your AI assistant.

Requirements

• A YouTube channel
• Video files accessible via URL (HTTPS) or local upload

Connect to SendIt

Ask your AI assistant:

"Connect my YouTube account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Shorts - Vertical videos up to 60 seconds (9:16 aspect ratio)
• Regular Videos - Long-form videos up to 12 hours

Video Requirements

Publish Options

Connect Threads

Link your Threads account to publish text posts, images, videos, and carousels.

Requirements

• A Threads account
• For media posts: publicly accessible URLs (HTTPS)

Connect to SendIt

Ask your AI assistant:

"Connect my Threads account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Text Posts - Up to 500 characters (no media required)
• Image Posts - Single images with optional caption
• Video Posts - Videos up to 5 minutes with optional caption
• Carousel Posts - 2-20 items (can mix images and videos!)

Delete Posts

Post deletion is supported on X, Facebook, LinkedIn, LinkedIn Page, Threads, YouTube, Pinterest, Bluesky, Mastodon, and Telegram. You can delete any post you've published:

"Delete my post with ID 12345678901234567"

The post ID is returned when you publish content.

Edit Posts

Some platforms allow editing a published post's text or metadata. Supported platforms: YouTube (title/description/tags), LinkedIn, Facebook, Mastodon, Telegram, and Bluesky. Not supported on X, Threads, Instagram, Pinterest, or TikTok.

"Edit my LinkedIn post 12345 to say 'Updated announcement'"

Content Specifications

Connect X (Twitter)

Link your X (Twitter) account to publish tweets with text, images, and videos.

Requirements

• An X (Twitter) account
• For image tweets: publicly accessible URLs (HTTPS)
• For video tweets: MP4 or MOV format (up to 512MB)

Connect to SendIt

Ask your AI assistant:

"Connect my X account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Text Tweets - Up to 280 characters
• Image Tweets - Up to 4 images per tweet (JPEG, PNG, GIF, WebP)
• Video Tweets - MP4/MOV videos up to 2 minutes 20 seconds (512MB max)

Content Specifications

Connect Pinterest

Link your Pinterest account to create pins and manage your boards from your AI assistant.

Requirements

• A Pinterest Business or Personal account
• At least one board to pin to
• Images accessible via URL (HTTPS) or local upload

Connect to SendIt

Ask your AI assistant:

"Connect my Pinterest account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Standard Pins - Single images with title, description, and link
• Video Pins - Videos up to 15 minutes
• Idea Pins - Multi-page story pins (images or videos)

Content Specifications

Board Selection

When publishing to Pinterest, you can specify a board or let SendIt use your default board automatically.

Via AI Assistant

Specify the board name when publishing:

"Post this image to my 'Recipe Ideas' board on Pinterest"

Via Dashboard

The SendIt dashboard provides a board selector dropdown that shows all your Pinterest boards. Select the board before publishing to ensure your pin goes to the right place.

Connect Product Hunt

Link your Product Hunt account to create maker goals and track your product analytics.

Requirements

• A Product Hunt account
• Maker/Hunter status for analytics features

Connect to SendIt

Ask your AI assistant:

"Connect my Product Hunt account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Features

• Maker Goals - Create and track personal goals (requires whitelisting)
• Product Analytics - View votes, comments, and reviews for your products
• Profile - Access your Product Hunt profile information
• Upvoting - Vote on products (requires whitelisting)

Content Specifications

Content Library

Save, organize, repurpose, and publish your content across all supported platforms with the Content Library. Store drafts, create templates, and set up evergreen content for automatic republishing.

Content Types

• Drafts - Work-in-progress content you can edit and publish later
• Templates - Reusable content structures with placeholders
• Evergreen - High-performing content that can be automatically republished

Supported Platforms

Content Library supports all supported platforms:

• LinkedIn - 3,000 character limit
• Instagram - 2,200 character limit
• TikTok - 2,200 character limit
• Threads - 500 character limit
• X (Twitter) - 280 character limit
• Facebook - 63,206 character limit
• YouTube - 5,000 character limit
• Pinterest - 500 character limit
• Product Hunt - 280 character limit

Using the Library

Ask your AI assistant:

"Save this post to my content library as a draft"
"Show me my content library"
"Create a template for weekly tips"
"Publish from my library item about product updates"
"Generate variants for LinkedIn, Instagram, and X, then save them as templates"

Generating Variants

Use generate_content to create platform-specific variants. You can then publish with publish_content or save reusable content with save_to_library.

Content Actions

Evergreen Content

Evergreen content is timeless content that can be republished periodically to maintain engagement. When you mark content as evergreen, you can set up automatic republishing schedules.

Organization Features

AI Personalization

All AI features automatically personalize content based on your historical performance data. The system builds a compact context block from:

• Top performing content — Excerpts from your highest-engagement posts
• Best hashtags — Your top 5 performing hashtags
• Writing style — Average text length, emoji frequency, CTA patterns
• Optimal posting times — Your best times per platform
• Brand voice — Your default brand voice profile tone and personality

Personalization context is cached for 24 hours and refreshed automatically. You can disable it per-request by setting usePersonalization: false.

Environment Variables

Multi-Variant Generation

Generate multiple content variants and let AI pick the best one. Available on content generation, compose, and campaign planning endpoints.

New Parameters

Response Fields

AI Social (Mentions & Replies)

AI-powered tools for managing social mentions and drafting replies.

Mention Summarization

Cluster and summarize your social mentions by theme and sentiment. Available via:

• POST /api/dashboard/ai/mention-summary — Dashboard endpoint
• summarize_mentions — MCP tool

Reply Drafting

Generate AI-powered reply drafts with brand voice and safety flags. Available via:

• POST /api/dashboard/ai/reply-suggestions — Dashboard endpoint
• draft_reply — MCP tool

AI Feedback

Rate AI-generated content quality to improve future suggestions:

• POST /api/dashboard/ai/feedback — Submit rating (1-5) and optional notes for any AI log entry

Bulk Import

Import hundreds of posts at once from CSV or XLSX files. The V2 bulk import system supports multi-platform rows, intelligent validation, AI-assisted content rewriting, and partial import with retry capability.

V2 File Format

The V2 format uses a strict schema with pipe-delimited values for multi-platform support:

Example CSV

platforms,text,scheduled_at,timezone,media_urls
linkedin|x|threads,"Excited to share our product update!",2024-03-15T10:00:00Z,America/New_York,
instagram,"Behind the scenes",2024-03-16T14:00:00Z,UTC,https://example.com/img1.jpg|https://example.com/img2.jpg
tiktok,"Watch how we build!",2024-03-17T16:00:00Z,,https://example.com/video.mp4

4-Step Import Wizard

1. Upload - Upload CSV or XLSX file (max 500 rows, 10MB)
2. Validate - Review validation results with filtering (All/Errors/Warnings/Ready)
3. AI Rewrite - Optional AI-assisted content optimization for rows with issues
4. Import - Execute import with progress tracking and retry CSV for failures

Multi-Platform Conflict Detection

When targeting multiple platforms in one row, the system detects conflicts:

AI Rewrite Feature

Select rows with validation issues and use AI to generate optimized rewrites:

• Automatic adaptation - AI adjusts content to fit platform limits while preserving meaning
• Side-by-side comparison - Review original vs. suggested text
• Approve/Reject/Edit - Full control over each suggestion
• Bulk approve - Apply all suggestions at once

Partial Import & Retry

If some rows fail during import:

• Successfully scheduled posts are committed
• Failed rows are collected with error details
• Download a retry CSV containing only failed rows
• Fix issues and re-import the retry file

Supported Platforms

Bulk import supports all supported platforms:

• linkedin - Text or text+image (3,000 chars)
• instagram - Requires media (2,200 chars)
• tiktok - Requires video (2,200 chars)
• threads - Text, images, videos, carousels (500 chars)
• x - Text or text+images (280 chars)
• facebook - Text, images, videos (63,206 chars)
• youtube - Requires video (5,000 chars)
• pinterest - Requires media + board (500 chars)
• producthunt - Text only (280 chars)

Accessing Bulk Import

In the Dashboard, navigate to Dashboard > Bulk Import or go to /dashboard#/bulk-import.

Template Downloads

Download pre-formatted templates from the Bulk Import page:

• CSV Template - Standard CSV with example rows
• XLSX Template - Excel format with all columns

Migration Assistant

Switch from Buffer, Hootsuite, or Later to SendIt with our 5-step migration wizard. Automatically detect your export format, map columns, and import your scheduled posts.

Supported Sources

5-Step Migration Wizard

1. Select Source - Choose Buffer, Hootsuite, Later, or SendIt format
2. Upload File - Drag-and-drop your exported CSV
3. Map Columns - Auto-detected mappings with manual adjustment options
4. Review & Validate - See ready/warning/error status for each row
5. Import - Execute import with progress tracking

Column Mapping

The wizard automatically detects and maps columns based on common naming conventions:

• Text/Content - Maps from: Text, Message, Caption, Content, Post, Body
• Scheduled Time - Maps from: Posting Time, Scheduled Date, Scheduled Time, scheduled_at
• Media - Maps from: Image URL, Media URL, Attachment, media_urls
• Platform - Maps from: Profile, Social Profile, Account, platforms

Validation

Each row is validated before import:

• Ready - Row can be imported with no issues
• Warning - Minor issues (e.g., past date) but still importable
• Error - Missing required fields or invalid data

Accessing Migration Assistant

In the Dashboard, navigate to Dashboard > Migration Assistant or go to /dashboard#/migration-assistant.

Social Listening Coming Soon

Monitor keywords, track brand mentions, and get alerts for important conversations across supported platforms.

Supported Platforms

Social listening works across all supported platforms. Platforms marked with Active Ingestion support automated polling for mentions via connected accounts:

• X (Twitter) - Real-time discussions (Active Ingestion)
• YouTube - Video comments and mentions (Active Ingestion)
• Facebook - Pages and groups (Active Ingestion)
• Instagram - Visual content and stories (Active Ingestion)
• LinkedIn - Professional network monitoring
• TikTok - Short-form video mentions
• Threads - Text-based conversations
• Pinterest - Visual discovery
• Product Hunt - Product launches and discussions

Keyword Types

• Brand - Monitor mentions of your brand name
• Hashtag - Track specific hashtags in your industry
• Competitor - Keep an eye on competitor mentions
• Topic - Follow general topics relevant to your business

Setting Up Monitoring

Ask your AI assistant:

"Add a keyword to monitor: SendIt"
"Monitor the hashtag #socialmedia"
"Show my listening summary"
"Get mentions for my brand keywords"

Bulk Actions

Efficiently manage large volumes of mentions and alerts:

• Bulk Mark Read - Select multiple mentions and mark them all as read
• Bulk Archive - Archive multiple mentions at once to declutter your inbox
• Bulk Dismiss Alerts - Dismiss multiple alerts simultaneously
• Select All - Quickly select all visible items for bulk operations

Advanced Filtering

Find exactly what you're looking for:

• Search - Search by content, author, or matched keyword
• Sentiment - Filter by positive, neutral, or negative sentiment
• Platform - View mentions from specific platforms
• Read Status - Show all, read only, or unread only
• Sort Options - Sort by newest, highest engagement, or negative first

Alerts & Notifications

Get notified when important events occur:

Notification Options

• Email Alerts - Receive email notifications for important mentions
• Webhook Integration - Send alerts to Slack, Discord, or custom endpoints
• In-App Notifications - View alerts in your SendIt dashboard

Sentiment Analysis

SendIt automatically analyzes the sentiment of mentions:

• Positive - Favorable mentions and praise
• Neutral - Informational or neutral mentions
• Negative - Complaints or negative feedback
• Mixed - Contains both positive and negative elements

Brand Voice

Define your brand's personality and writing style to ensure consistent AI-generated content across all platforms.

What is Brand Voice?

Brand Voice profiles contain your brand's tone, personality, writing style, and content rules. When set, all AI content generation (compose, repurpose, hashtags) will respect your brand voice guidelines.

Profile Settings

Campaigns Coming Soon

Plan and execute multi-post marketing campaigns with AI-powered content generation.

How Campaigns Work

1. Create a campaign — Provide a name, brief/description, target platforms, and date range
2. AI generates a post plan — AI creates a sequence of posts optimized for each platform, respecting your brand voice and optimal posting times
3. Review and edit — Review each post in the campaign timeline and make adjustments
4. Schedule all posts — One click to schedule the entire campaign

Campaign Statuses

• Draft — Campaign is being planned, posts not yet scheduled
• Active — Posts are scheduled and being published
• Completed — All posts have been published
• Cancelled — Campaign was stopped before completion

Social Inbox

Manage comments and replies on your published posts from a unified inbox.

Supported Platforms

Thread Management

• Open — Active conversations requiring attention
• Closed — Resolved conversations
• Archived — Old conversations stored for reference

Approval Workflow

Require approval before scheduled posts are published. Available in team contexts.

How Approvals Work

1. Team admins enable approvals in Team Settings
2. When editors or viewers create scheduled posts, they're automatically flagged for approval
3. Admins and owners see pending approvals in the Approvals queue
4. Posts can be approved, rejected (with reason), or have comments added
5. Only approved posts are published by the scheduler

Approval Statuses

• Pending — Awaiting review
• Approved — Ready for publishing
• Rejected — Not approved, with feedback

AI Media Generation

Generate and manage AI media assets with dynamic provider adapters, durable queues, and normalized artifact lineage.

Supported Providers

How It Works

1. Connect provider credentials in Managed or Bring your own key mode.
2. Submit generation requests through unified provider adapters.
3. Jobs execute through durable queues: ai_provider_dispatch, ai_provider_poll, ai_provider_finalize.
4. Webhook callbacks are processed first when available, with polling fallback for stale/missing callbacks.
5. Artifacts are normalized into a shared model for pipeline lineage and downstream publishing flows.

AI Hub

AI Hub is the primary AI destination: campaign brief, draft generation, voice/avatar/thumbnail labs, provider integrations, pipelines, approval queue, and learn loop.

Workflow Sections

1. Integrations — Provider registry with capability tags, credential mode, health, and success-rate telemetry
2. Pipelines — Prebuilt templates (launch reel, thought leadership, UGC batch) with retry-step support
3. Campaign Brief — Objective, audience, offer, CTA, tone, language, and platform targeting
4. Draft Lab — Variant generation, quality scoring, and hashtag reasoning
5. Voice & Avatar Lab — Dedicated generation actions for narration and avatar-led video workflows
6. Visual/Thumbnail Lab — Thumbnail generation with provider selection and lineage capture
7. Schedule Autopilot — Queue suggestions + A/B scheduling path
8. Learn Loop — Performance drivers, experiments, and provider-level quality metrics
9. Action Queue — Approval/edit/skip states with explicit gate before publish

AI Studio

Compose, score, and optimize your content with AI-powered tools. AI Studio provides real-time feedback on content quality and suggestions for improvement.

Features

• AI Compose - Generate content suggestions with optional strategic context (goal, audience, angle)
• Content Score - Get real-time scores on engagement potential, clarity, and platform fit
• Best Times - Analyze audience timezone distribution to find optimal posting times
• Hashtag Generator - Auto-suggest and rank hashtags with score + reasoning
• A/B Scheduling - Configure exact or queue schedule mode with optional recurrence rules

Content Scoring

The content scorer provides three key metrics:

Audit Log

Track all actions performed on your account with a detailed audit trail. Available in team contexts.

Tracked Actions

• Post publishing, scheduling, and failures
• Account connections and disconnections
• Content library changes (create, update, delete)
• Social listening keyword management
• Webhook subscription changes
• Team member actions and role changes
• API key management

Filtering

Filter audit log entries by action type, resource type, and date range. Entries include timestamps, actor information, and detailed JSON context.

Connectors OS

Unified connector runtime for partner app discovery, credentialed connection, health monitoring, and operation execution.

MCP Tools

Paid Media OS

Paid acquisition orchestration across campaign planning, creative lifecycle, and performance feedback loops.

MCP Tools

CRM OS

Conversation-centric CRM layer for inbound threads, AI-assisted replies, and escalation routing.

MCP Tools

Note: outbound replies are delivered asynchronously via durable_jobs. For non-platform connectors, configure reply routing on the conversation (stored in conversations.metadata.replyRouting).

Analytics/Attribution OS

Cross-channel measurement layer for conversion attribution, funnel diagnostics, and executive reporting.

MCP Tools

AI Agent OS

Agent runtime with 12 specialized agents for planning, execution, quality control, and optimization, governed by centralized policy controls.

MCP Tools

Workflows OS

Composable automation engine to orchestrate multi-step execution across Connectors OS, Paid Media OS, CRM OS, and AI Agent OS.

MCP Tools

Workflow runs are executed asynchronously from durable_jobs by the cron worker /api/cron/process-durable-jobs.

Currently supported workflow step types:

• connector_action (alias: connector_operation) — execute a connector operation using a connector_credentials record.
• agent_invoke — run one of the 12 AI agents.
• delay — wait using durable job deferral.
• transform — merge values into workflow variables (vars).
• notify — create in-app notification (and team destinations if configured).
• http_request — make an outbound HTTP request (restricted hostnames for safety).

Launch Gate Checklist

Use this concise gate before GA launch or major release rollout.

• Connector coverage: 80 connectors discovered, authenticated, and passing health checks.
• Agent readiness: all 12 agents available with policy controls validated in production-like conditions.
• Durable jobs: cron worker /api/cron/process-durable-jobs enabled to drain durable_jobs queues for async operations (ads sync, workflows, connector tasks).
• Required conformance checks: connector contract conformance, policy enforcement conformance, attribution schema conformance, and workflow execution conformance.

Platform Limits

Content specifications and rate limits for each platform.

LinkedIn

Facebook

Instagram

YouTube

Pinterest

TikTok

Threads

X (Twitter)

Product Hunt

Edit & Delete Support by Platform

All Tools Reference

Complete list of available MCP tools.

Note: conservative GA deployments may hide beta tools. Query /api/v1/capabilities for active availability. Beta tools are disabled when SENDIT_GA_MODE=1; set SENDIT_GA_MODE=0 to enable them in dev/self-hosted environments.

Publishing

AI Content Generation

AI generation uses video frame analysis for videos and respects each platform's character limits and hashtag best practices.

Account Management

Team Context

SendIt supports team-based workflows. Use list_teams to discover your teams, then pass the team_id parameter to tools like list_connected_accounts, publish_content, schedule_content, and get_scheduled_posts to operate in team context.

If your API key is team-scoped (created for a specific team), all tools automatically operate in that team's context — no team_id parameter needed.

Scheduling

Content Management

Analytics

Product Hunt

Media & Uploads

Utilities

Content Library

Planned: library item duplication, starring, archiving, and first-class platform variants.

Social Listening

Brand Voice

Campaigns

Approval Workflow

Social Inbox

AI Media Generation

Analytics Intelligence

AI Social & Intelligence

Enterprise

Connectors OS

Paid Media OS

CRM OS

Analytics/Attribution OS

AI Agent OS

Workflows OS

Future Features

SendIt is actively evolving. Here are potential features we're considering for future releases.

Advanced Discovery

Enhanced discovery features to complement social listening:

Planned Features

• Visual Content Calendar - Drag-and-drop scheduling interface
• Bluesky Integration - Publishing to the decentralized social network
• Google Business Profile - Local business posting and reviews
• Snapchat Integration - Publishing to Snapchat Stories
• White-Label Dashboard - Custom-branded dashboard for agencies