Documentation

Overview

SendIt is an MCP (Model Context Protocol) server that enables AI assistants to publish content to social media platforms. Once connected, you can post to LinkedIn, Instagram, and more using natural conversation.

Authentication

SendIt uses API keys to authenticate your AI assistant. This ensures your social media accounts are only accessible by you.

Getting Your API Key

API Key Format

SendIt API keys follow this format:

sk_live_XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

Keys always start with sk_live_ followed by 32 characters.

Configuring Your AI Assistant

Once you have your API key, configure it in your AI assistant. See the platform-specific instructions below:

• Claude Desktop - Add to environment variables
• Claude.ai Web - Add Authorization header
• Gemini CLI - Add to environment variables
• Grok (xAI) - Add Authorization header
• ChatGPT - Add Authorization header

Tier Limits

API key limits depend on your subscription tier:

Upgrade at sendit.infiniteappsai.com/dashboard/billing

Quick Start

Get started in three simple steps:

Publishing

SendIt supports multiple content types across platforms.

publish_content

Publish content immediately to one or multiple platforms.

Parameters

• platforms - Array of platforms: ["linkedin"], ["instagram"], or both
• text - The post content/caption
• mediaUrls - Optional array of image or video URLs

Examples

"Post to LinkedIn: Just launched our new product! Check it out at example.com"

"Post this image to Instagram with caption 'Behind the scenes at the office'"
[Attach or provide image URL]

"Create an Instagram carousel with these 5 images about our company culture"
[Provide 2-10 image URLs]

Dashboard Features

The SendIt dashboard at sendit.infiniteappsai.com/dashboard provides additional features for composing and publishing content:

• AI Hashtag Suggestions - Get instant and AI-powered hashtag recommendations based on your post content
• First Comment - Automatically post hashtags as the first comment on Instagram for cleaner captions
• Pinterest Board Selector - Visual board picker to select exactly where your pin goes
• Platform Previews - See how your post will look on each platform before publishing
• Character Counters - Real-time character limits with platform-specific validation

AI Content Generation

Generate platform-optimized content using AI. Analyzes your media and creates tailored captions, hashtags, and descriptions for each platform.

generate_content

Generate AI-powered content from media or prompts without publishing.

Parameters

• platforms - Target platforms for content generation
• mediaUrl - Optional URL to image or video for AI analysis
• prompt - Optional additional context or instructions
• hashtags - Hashtag mode: on, off, or platform_auto (default)
• tone - Optional tone: professional, casual, energetic, informative
• style - Optional style: storytelling, promotional, educational, entertaining
• callToAction - Optional call to action to include

"Generate social media content for this product video for LinkedIn, Instagram, and TikTok"
[Provide video URL]

publish_ai

Generate AI content and publish to platforms in one step.

Additional Parameters

• facebookMode - Facebook video mode: auto, reel, or feed
• youtubeMode - YouTube video mode: auto, short, or standard
• pinterestBoardId - Target Pinterest board ID
• strictAi - If true, fail when AI is unavailable instead of using fallback templates

"Create AI content from this video and publish to Instagram, TikTok, and YouTube Shorts"
[Provide video URL]

Platform Content Defaults

Scheduling

Schedule posts for future publication with automatic execution.

schedule_content

Schedule a post for a specific date and time.

Parameters

• platforms - Target platforms
• text - The post content
• scheduledAt - ISO 8601 datetime in UTC
• mediaUrls - Optional media URLs

"Schedule for tomorrow at 9am EST: Big announcement coming soon! Stay tuned."

get_scheduled_posts

View all pending scheduled posts.

"Show my scheduled posts"
"What posts do I have scheduled for LinkedIn?"

delete_scheduled_post

Cancel a scheduled post before it's published.

"Cancel my scheduled post with ID xyz123"

trigger_scheduled_post

Publish a scheduled post immediately instead of waiting.

"Publish my scheduled post xyz123 now"

Analytics

Track performance of your posts across all platforms.

get_analytics

Retrieve engagement metrics for your posts on a platform.

Metrics by Platform

* Instagram views only available for Reels/Videos. ** X impressions only for tweets <30 days old.

"Get my LinkedIn analytics"
"Show Instagram engagement for my recent posts"
"How are my TikTok videos performing?"
"Show X analytics"

Media Upload

Upload local images and videos to cloud storage for use in posts.

upload_media

Get a public URL for media. Required for Instagram, LinkedIn, Threads, and X when posting images.

Supported formats

• Images: JPEG, PNG, GIF, WebP (max 10MB)
• Videos: MP4, MOV, WebM (max 100MB)

1. "Upload this image from my desktop ~/Pictures/product.jpg"
2. [SendIt returns public URL]
3. "Now post that image to Instagram with caption 'New product shot'"

AI Assistant Upload Sessions

For users of Claude.ai, ChatGPT, and other web-based AI assistants, SendIt provides a seamless upload flow:

User: "Post this image to Instagram" [drags image into chat]
AI: "Click here to upload your image: [upload link]"
User: [Clicks link, uploads image in new tab]
AI: "Got it! Posting to Instagram..." [success]

"Post ~/Videos/product-demo.mp4 to TikTok with caption 'Check out our new product!'"
[No upload_media needed - SendIt handles it automatically!]

Dashboard App

The SendIt Dashboard is a full-featured web application for managing your social media presence. Access it at sendit.infiniteappsai.com/dashboard.

Dashboard Features

Platform Previews

The dashboard shows real-time previews of how your post will appear on each platform:

• Instagram - Feed post preview with profile picture and username
• Facebook - Page post preview with reactions and sharing
• LinkedIn - Professional post preview with engagement metrics
• X (Twitter) - Tweet preview with character count
• Threads - Thread post preview
• TikTok - Video post preview
• YouTube - Video/Shorts preview with title and description
• Pinterest - Pin preview with board selection

Team Features

Team and Agency plans include collaborative features:

• Team Workspaces - Shared accounts and content libraries
• Role-Based Access - Owner, Admin, Editor, and Viewer roles
• Audit Logs - Track who published what and when
• Client Management - Manage multiple brands (Agency plan)

Claude Desktop

Connect SendIt to Claude's desktop application.

{
  "mcpServers": {
    "sendit": {
      "url": "https://sendit.infiniteappsai.com/mcp",
      "headers": {
        "Authorization": "Bearer sk_live_YOUR_API_KEY_HERE"
      }
    }
  }
}

Alternative: Environment Variable

You can also use an environment variable to keep your key out of the config file:

{
  "mcpServers": {
    "sendit": {
      "url": "https://sendit.infiniteappsai.com/mcp",
      "env": {
        "SENDIT_API_KEY": "sk_live_YOUR_API_KEY_HERE"
      }
    }
  }
}

MCP Apps (Interactive UIs)

SendIt supports MCP Apps - interactive HTML interfaces that render directly inside compatible AI hosts like Claude Desktop, VS Code, and other MCP Apps-compatible clients.

Available Apps

Supported Hosts

• Claude Desktop - Full MCP Apps support
• VS Code (Insiders) - Full MCP Apps support via Copilot integration
• Goose - Full MCP Apps support
• Postman - Full MCP Apps support

Claude.ai Web

Connect SendIt to Claude's web interface using the remote MCP endpoint.

https://sendit.infiniteappsai.com/mcp

Bearer sk_live_YOUR_API_KEY_HERE

Gemini CLI

Connect SendIt to Google's Gemini CLI.

First, get your API key from sendit.infiniteappsai.com/login and your dashboard.

{
  "mcpServers": {
    "sendit": {
      "url": "https://sendit.infiniteappsai.com/mcp",
      "headers": {
        "Authorization": "Bearer sk_live_YOUR_API_KEY_HERE"
      }
    }
  }
}

Grok (xAI)

Connect SendIt to Grok using the xAI SDK.

First, get your API key from sendit.infiniteappsai.com/login and your dashboard.

from xai_sdk import XAI

client = XAI(api_key="xai-...")
response = client.chat.completions.create(
    model="grok-3",
    messages=[{"role": "user", "content": "Post to LinkedIn: Hello world!"}],
    mcp_servers=[{
        "url": "https://sendit.infiniteappsai.com/mcp",
        "headers": {
            "Authorization": "Bearer sk_live_YOUR_API_KEY_HERE"
        }
    }]
)

ChatGPT

Connect SendIt to ChatGPT for an immersive social media publishing experience. Choose from two integration methods based on your needs.

First, get your API key from sendit.infiniteappsai.com/login and your dashboard.

ChatGPT App (Recommended)

The ChatGPT App integration provides an interactive in-chat experience with rich widgets for publishing, scheduling, analytics, and account management—all without leaving ChatGPT.

Features

• Interactive Widgets — Visual cards and carousels display results, account status, and analytics directly in chat
• One-Click Actions — Trigger follow-up actions like "View Analytics" or "Schedule Another" from widget buttons
• Real-time Status — See publishing progress and platform-specific results with live feedback
• Media Upload — Upload images and videos through a secure browser link, then publish instantly

Available Widgets

Setup Instructions

To add SendIt as a ChatGPT App:

1. Open chatgpt.com and go to Settings → Apps
2. Click Add App and enter the SendIt MCP endpoint URL
3. Authenticate with your SendIt API key when prompted
4. Start chatting! Try "Show my connected accounts" or "Post hello world to LinkedIn"

MCP Server URL

https://sendit.infiniteappsai.com/api/mcp/chatgpt

This ChatGPT-optimized endpoint includes interactive widgets and enhanced UI. The standard /api/mcp endpoint remains available for Claude, Gemini, and other MCP clients.

Authentication

The ChatGPT App uses the same API key authentication. Configure your API key in the app settings:

Authorization: Bearer sk_live_YOUR_API_KEY_HERE

Custom GPT Actions (Alternative)

If you prefer using Custom GPTs, import the SendIt OpenAPI spec for REST API access:

https://sendit.infiniteappsai.com/api/openapi.yaml

REST API Base URL

https://sendit.infiniteappsai.com/api/v1

Authentication Header

Add this header to all API requests:

Authorization: Bearer sk_live_YOUR_API_KEY_HERE

n8n

Integrate SendIt with n8n to automate social media publishing in your workflows. n8n is a fair-code licensed workflow automation platform that lets you connect SendIt with hundreds of other apps.

Prerequisites

Before installing, get your API key by following the Authentication guide. You'll need a SendIt account and an API key (format: sk_live_...).

Installation

Install the SendIt community node in your n8n instance:

Method 1: GUI Installation (Recommended)

Method 2: NPM Installation

For manual installation or Docker setups:

# In your n8n custom directory
cd ~/.n8n/custom
npm install n8n-nodes-sendit

# Restart n8n
n8n start

Configure Credentials

Available Nodes

The SendIt package includes two nodes:

SendIt Node (Actions)

SendIt Trigger Node (Webhooks)

Example Workflow

Here's a simple workflow that publishes a post when triggered:

// 1. Add a Manual Trigger or Schedule Trigger
// 2. Add the SendIt node
// 3. Select "Publish Post" operation
// 4. Choose platforms: LinkedIn, Instagram, etc.
// 5. Enter your post text
// 6. Execute the workflow

Connect Instagram

Link your Instagram account to start publishing.

Requirements

• Instagram Business or Creator account (not Personal)
• A Facebook Page linked to your Instagram account

Convert to Business/Creator Account

Connect to SendIt

Once you have a Business/Creator account, ask your AI assistant:

"Connect my Instagram account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Single Image Posts - Standard feed posts with one image
• Carousel Posts - 2-10 images in a slideshow format
• Reels - Short-form video (5-90 seconds for Reels tab eligibility)

First Comment Feature

Instagram's algorithm favors clean captions. Use the First Comment feature to automatically post your hashtags as the first comment instead of cluttering your caption.

When using the SendIt dashboard, enable "Add hashtags as first comment" to automatically move hashtags from your caption to the first comment after publishing.

Connect Facebook

Link your Facebook Page to start publishing posts, photos, and videos.

Requirements

• A Facebook Page (personal profiles are not supported)
• Admin or Editor access to the Page

Connect to SendIt

Ask your AI assistant:

"Connect my Facebook account"

SendIt will provide an OAuth link. Click it to authorize access and select your Facebook Page, then return to your AI assistant.

Supported Content Types

• Text Posts - Standard text updates to your Page
• Photo Posts - Single image posts
• Multi-Photo Posts - Up to 10 images in a single post
• Video Posts - Native video uploads
• Link Posts - Posts with link previews

Connect LinkedIn

Link your LinkedIn account to start publishing.

Requirements

• A LinkedIn account
• Permission to post on your behalf

Connect to SendIt

Ask your AI assistant:

"Connect my LinkedIn account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Text Posts - Standard text updates
• Image Posts - Posts with a single image attachment
• Video Posts - Native video uploads (up to 5GB, 10 minutes)

Connect TikTok

Link your TikTok account to publish short-form videos.

Requirements

• A TikTok account
• Videos hosted at a public URL (MP4, MOV, or WebM format)

Connect to SendIt

Ask your AI assistant:

"Connect my TikTok account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Video Posts - Short-form videos (3-600 seconds)

Video Requirements

Connect YouTube

Link your YouTube channel to upload videos and Shorts directly from your AI assistant.

Requirements

• A YouTube channel
• Video files accessible via URL (HTTPS) or local upload

Connect to SendIt

Ask your AI assistant:

"Connect my YouTube account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Shorts - Vertical videos up to 60 seconds (9:16 aspect ratio)
• Regular Videos - Long-form videos up to 12 hours

Video Requirements

Publish Options

Connect Threads

Link your Threads account to publish text posts, images, videos, and carousels.

Requirements

• A Threads account
• For media posts: publicly accessible URLs (HTTPS)

Connect to SendIt

Ask your AI assistant:

"Connect my Threads account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Text Posts - Up to 500 characters (no media required)
• Image Posts - Single images with optional caption
• Video Posts - Videos up to 5 minutes with optional caption
• Carousel Posts - 2-20 items (can mix images and videos!)

Delete Posts

Threads is currently the only platform that supports post deletion via the API. You can delete any post you've published:

"Delete my Threads post with ID 12345678901234567"

The post ID is returned when you publish content.

Content Specifications

Connect X (Twitter)

Link your X (Twitter) account to publish tweets with text and images.

Requirements

• An X (Twitter) account
• For image tweets: publicly accessible URLs (HTTPS)

Connect to SendIt

Ask your AI assistant:

"Connect my X account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Text Tweets - Up to 280 characters
• Image Tweets - Up to 4 images per tweet (JPEG, PNG, GIF, WebP)

Content Specifications

Connect Pinterest

Link your Pinterest account to create pins and manage your boards from your AI assistant.

Requirements

• A Pinterest Business or Personal account
• At least one board to pin to
• Images accessible via URL (HTTPS) or local upload

Connect to SendIt

Ask your AI assistant:

"Connect my Pinterest account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Content Types

• Standard Pins - Single images with title, description, and link
• Video Pins - Videos up to 15 minutes
• Idea Pins - Multi-page story pins (images or videos)

Content Specifications

Board Selection

When publishing to Pinterest, you can specify a board or let SendIt use your default board automatically.

Via AI Assistant

Specify the board name when publishing:

"Post this image to my 'Recipe Ideas' board on Pinterest"

Via Dashboard

The SendIt dashboard provides a board selector dropdown that shows all your Pinterest boards. Select the board before publishing to ensure your pin goes to the right place.

Connect Product Hunt

Link your Product Hunt account to create maker goals and track your product analytics.

Requirements

• A Product Hunt account
• Maker/Hunter status for analytics features

Connect to SendIt

Ask your AI assistant:

"Connect my Product Hunt account"

SendIt will provide an OAuth link. Click it to authorize access, then return to your AI assistant.

Supported Features

• Maker Goals - Create and track personal goals (requires whitelisting)
• Product Analytics - View votes, comments, and reviews for your products
• Profile - Access your Product Hunt profile information
• Upvoting - Vote on products (requires whitelisting)

Content Specifications

Content Library

Save, organize, repurpose, and publish your content across all 9 platforms with the Content Library. Store drafts, create templates, and set up evergreen content for automatic republishing.

Content Types

• Drafts - Work-in-progress content you can edit and publish later
• Templates - Reusable content structures with placeholders
• Evergreen - High-performing content that can be automatically republished

Supported Platforms

Content Library supports all 9 platforms:

• LinkedIn - 3,000 character limit
• Instagram - 2,200 character limit
• TikTok - 2,200 character limit
• Threads - 500 character limit
• X (Twitter) - 280 character limit
• Facebook - 63,206 character limit
• YouTube - 5,000 character limit
• Pinterest - 500 character limit
• Product Hunt - 280 character limit

Using the Library

Ask your AI assistant:

"Save this post to my content library as a draft"
"Show me my content library"
"Create a template for weekly tips"
"Publish from my library item about product updates"
"Repurpose my latest content for all platforms"

Repurpose Content (V2)

Generate AI-optimized variants of your content for different platforms. The AI adapts tone, length, and style to match each platform's best practices while preserving your core message.

• AI-Powered Adaptation - Automatically adjusts content for each platform's character limits and audience expectations
• Bulk Generation - Generate variants for multiple platforms at once
• Edit & Customize - Review and edit generated variants before publishing
• Fallback Mode - Smart truncation when AI is unavailable

Content Actions

Evergreen Content

Evergreen content is timeless content that can be republished periodically to maintain engagement. When you mark content as evergreen, you can set up automatic republishing schedules.

Organization Features

Bulk Import

Import hundreds of posts at once from CSV or XLSX files. The V2 bulk import system supports multi-platform rows, intelligent validation, AI-assisted content rewriting, and partial import with retry capability.

V2 File Format

The V2 format uses a strict schema with pipe-delimited values for multi-platform support:

Example CSV

platforms,text,scheduled_at,timezone,media_urls
linkedin|x|threads,"Excited to share our product update!",2024-03-15T10:00:00Z,America/New_York,
instagram,"Behind the scenes",2024-03-16T14:00:00Z,UTC,https://example.com/img1.jpg|https://example.com/img2.jpg
tiktok,"Watch how we build!",2024-03-17T16:00:00Z,,https://example.com/video.mp4

4-Step Import Wizard

1. Upload - Upload CSV or XLSX file (max 500 rows, 10MB)
2. Validate - Review validation results with filtering (All/Errors/Warnings/Ready)
3. AI Rewrite - Optional AI-assisted content optimization for rows with issues
4. Import - Execute import with progress tracking and retry CSV for failures

Multi-Platform Conflict Detection

When targeting multiple platforms in one row, the system detects conflicts:

AI Rewrite Feature

Select rows with validation issues and use AI to generate optimized rewrites:

• Automatic adaptation - AI adjusts content to fit platform limits while preserving meaning
• Side-by-side comparison - Review original vs. suggested text
• Approve/Reject/Edit - Full control over each suggestion
• Bulk approve - Apply all suggestions at once

Partial Import & Retry

If some rows fail during import:

• Successfully scheduled posts are committed
• Failed rows are collected with error details
• Download a retry CSV containing only failed rows
• Fix issues and re-import the retry file

Supported Platforms

Bulk import supports all 9 platforms:

• linkedin - Text or text+image (3,000 chars)
• instagram - Requires media (2,200 chars)
• tiktok - Requires video (2,200 chars)
• threads - Text, images, videos, carousels (500 chars)
• x - Text or text+images (280 chars)
• facebook - Text, images, videos (63,206 chars)
• youtube - Requires video (5,000 chars)
• pinterest - Requires media + board (500 chars)
• producthunt - Text only (280 chars)

Accessing Bulk Import

In the Dashboard, navigate to Dashboard > Bulk Import or go to /dashboard#/bulk-import.

Template Downloads

Download pre-formatted templates from the Bulk Import page:

• CSV Template - Standard CSV with example rows
• XLSX Template - Excel format with all columns

Migration Assistant

Switch from Buffer, Hootsuite, or Later to SendIt with our 5-step migration wizard. Automatically detect your export format, map columns, and import your scheduled posts.

Supported Sources

5-Step Migration Wizard

1. Select Source - Choose Buffer, Hootsuite, Later, or SendIt format
2. Upload File - Drag-and-drop your exported CSV
3. Map Columns - Auto-detected mappings with manual adjustment options
4. Review & Validate - See ready/warning/error status for each row
5. Import - Execute import with progress tracking

Column Mapping

The wizard automatically detects and maps columns based on common naming conventions:

• Text/Content - Maps from: Text, Message, Caption, Content, Post, Body
• Scheduled Time - Maps from: Posting Time, Scheduled Date, Scheduled Time, scheduled_at
• Media - Maps from: Image URL, Media URL, Attachment, media_urls
• Platform - Maps from: Profile, Social Profile, Account, platforms

Validation

Each row is validated before import:

• Ready - Row can be imported with no issues
• Warning - Minor issues (e.g., past date) but still importable
• Error - Missing required fields or invalid data

Accessing Migration Assistant

In the Dashboard, navigate to Dashboard > Migration Assistant or go to /dashboard#/migration-assistant.

Social Listening

Monitor keywords, track brand mentions, and get alerts for important conversations across all 9 supported platforms.

Supported Platforms

Social listening works across all 9 platforms:

• LinkedIn - Professional network monitoring
• Instagram - Visual content and stories
• TikTok - Short-form video mentions
• Threads - Text-based conversations
• X (Twitter) - Real-time discussions
• Facebook - Pages and groups
• YouTube - Video comments and mentions
• Pinterest - Visual discovery
• Product Hunt - Product launches and discussions

Keyword Types

• Brand - Monitor mentions of your brand name
• Hashtag - Track specific hashtags in your industry
• Competitor - Keep an eye on competitor mentions
• Topic - Follow general topics relevant to your business

Setting Up Monitoring

Ask your AI assistant:

"Add a keyword to monitor: SendIt"
"Monitor the hashtag #socialmedia"
"Show my listening summary"
"Get mentions for my brand keywords"

Bulk Actions

Efficiently manage large volumes of mentions and alerts:

• Bulk Mark Read - Select multiple mentions and mark them all as read
• Bulk Archive - Archive multiple mentions at once to declutter your inbox
• Bulk Dismiss Alerts - Dismiss multiple alerts simultaneously
• Select All - Quickly select all visible items for bulk operations

Advanced Filtering

Find exactly what you're looking for:

• Search - Search by content, author, or matched keyword
• Sentiment - Filter by positive, neutral, or negative sentiment
• Platform - View mentions from specific platforms
• Read Status - Show all, read only, or unread only
• Sort Options - Sort by newest, highest engagement, or negative first

Alerts & Notifications

Get notified when important events occur:

Notification Options

• Email Alerts - Receive email notifications for important mentions
• Webhook Integration - Send alerts to Slack, Discord, or custom endpoints
• In-App Notifications - View alerts in your SendIt dashboard

Sentiment Analysis

SendIt automatically analyzes the sentiment of mentions:

• Positive - Favorable mentions and praise
• Neutral - Informational or neutral mentions
• Negative - Complaints or negative feedback
• Mixed - Contains both positive and negative elements

Brand Voice

Define your brand's personality and writing style to ensure consistent AI-generated content across all platforms.

What is Brand Voice?

Brand Voice profiles contain your brand's tone, personality, writing style, and content rules. When set, all AI content generation (compose, repurpose, hashtags) will respect your brand voice guidelines.

Profile Settings

Campaigns

Plan and execute multi-post marketing campaigns with AI-powered content generation.

How Campaigns Work

1. Create a campaign — Provide a name, brief/description, target platforms, and date range
2. AI generates a post plan — AI creates a sequence of posts optimized for each platform, respecting your brand voice and optimal posting times
3. Review and edit — Review each post in the campaign timeline and make adjustments
4. Schedule all posts — One click to schedule the entire campaign

Campaign Statuses

• Draft — Campaign is being planned, posts not yet scheduled
• Active — Posts are scheduled and being published
• Completed — All posts have been published
• Cancelled — Campaign was stopped before completion

Social Inbox

Manage comments and replies on your published posts from a unified inbox.

Supported Platforms

Thread Management

• Open — Active conversations requiring attention
• Closed — Resolved conversations
• Archived — Old conversations stored for reference

Approval Workflow

Require approval before scheduled posts are published. Available in team contexts.

How Approvals Work

1. Team admins enable approvals in Team Settings
2. When editors or viewers create scheduled posts, they're automatically flagged for approval
3. Admins and owners see pending approvals in the Approvals queue
4. Posts can be approved, rejected (with reason), or have comments added
5. Only approved posts are published by the scheduler

Approval Statuses

• Pending — Awaiting review
• Approved — Ready for publishing
• Rejected — Not approved, with feedback

AI Media Generation

Generate images and videos using AI providers directly from SendIt.

Supported Providers

How It Works

1. Submit a generation request with provider, prompt, and optional parameters
2. A job is created and submitted to the provider
3. Job status is polled automatically every 2 minutes
4. When complete, the result URL is available for use in posts

Audit Log

Track all actions performed on your account with a detailed audit trail. Available in team contexts.

Tracked Actions

• Post publishing, scheduling, and failures
• Account connections and disconnections
• Content library changes (create, update, delete)
• Social listening keyword management
• Webhook subscription changes
• Team member actions and role changes
• API key management

Filtering

Filter audit log entries by action type, resource type, and date range. Entries include timestamps, actor information, and detailed JSON context.

Platform Limits

Content specifications and rate limits for each platform.

LinkedIn

Facebook

Instagram

YouTube

Pinterest

TikTok

Threads

X (Twitter)

Product Hunt

All Tools Reference

Complete list of available MCP tools.

Publishing

AI Content Generation

AI generation uses video frame analysis for videos and respects each platform's character limits and hashtag best practices.

Account Management

Scheduling

Content Management

Analytics

Product Hunt

Media & Uploads

Utilities

Content Library

Social Listening

Brand Voice

Campaigns

Approval Workflow

Social Inbox

AI Media Generation

Analytics Intelligence

Enterprise

Future Features

SendIt is actively evolving. Here are potential features we're considering for future releases.

Advanced Discovery

Enhanced discovery features to complement social listening:

Planned Features

• Visual Content Calendar - Drag-and-drop scheduling interface
• Bluesky Integration - Publishing to the decentralized social network
• Google Business Profile - Local business posting and reviews
• Snapchat Integration - Publishing to Snapchat Stories
• White-Label Dashboard - Custom-branded dashboard for agencies